My name is Vikram Kumar, I’m a Sydney-based video strategist and consultant with a decade of hands-on experience leading video departments, launching channels and scaling content operations for major media brands.

As Head of Video at Daily Mail Australia, I built the YouTube channel from zero, tripled subscribers in the first month (which continues to grow), and drove 100K+ daily views through a strategy I designed end-to-end. I also led the social video operation that reached 1M+ daily views across TikTok and Instagram.

I combine editorial instinct with a data-driven mindset by using Google Analytics, YouTube Analytics and platform-native insights to make decisions that compound for a business over time. I've hired and managed teams content teams, designed production workflows, implemented video SEO, and shipped content that performs both creatively and commercially.

Through Sweet Boy Studios, I've produced documentaries, music videos, promos and brand content since 2016. I know what great video looks like, and I know what makes it grow.